How Do I Launch a Tech Product in Italy?

Italy rewards brands that show up in the language and the culture, not in translation. Here's how we enter it.

Who does PR for consumer-tech launches in Italy?

iPR runs native Italian-language media programs and product launches for tech brands entering Italy. Italian is one of our three in-house working languages, so pitches, briefings, and relationships happen in-language from the start — backed on the ground by our Global One partner. That in-house Italian capability is rare for a North American agency.

Do you work in Italian, or through a translator?

In Italian. We don't route Italy through a translation vendor and a hand-off. Because Italian is a working language of the firm, your story is shaped for Italian journalists and readers directly — it lands like it was written in Milan, because it was.

Can you pair an Italian launch with North America?

Yes. Most brands come to us entering North America first, and Italy is the natural next step. One senior team runs both — English and French across Canada and the U.S., Italian into Italy — so your expansion is one coordinated program with a single point of contact.

How is entering Italy different from entering France or Canada?

Every market has its own press culture, cadence, and gatekeepers. Italy rewards relationships and in-language nuance; Quebec and France each have their own French-language expectations. We handle all three in-house or through vetted Global One partners, so you're not stitching together a different agency — and a different standard — in every country.