News

• Launching a Tech Product in Canada: What U.S. Brands Get Wrong

  Canada looks like an easy adjacent market until launch day arrives and the coverage doesn't. Five things global tech brands consistently underestimate.

• You Raised a Round. The Market Still Hasn't Heard of You.

  Fresh capital buys runway, not awareness. How funded tech companies turn a raise into share of voice before the window closes.

• How To Manage Negative Social Media Comments

  Practical steps for responding to negative comments without escalating them.

• When a Competitor Owns the Coverage: Closing the Share-of-Voice Gap

  If prospects have never heard of you while a rival is everywhere, you're losing a narrative you can measure — and win back.

• Erosion of the traditional? – On trust in the media

  How shifting trust in traditional media reshapes PR strategy.

• A Business That Helps Other Businesses Get More Business.

  Why B2B PR is really about driving your clients' pipeline.

• The Consumer Electronics Show Is Gearing Up on the PR Side

  Getting your product noticed in the CES media crush.