Frequently asked questions

Straight answers to what brands ask us most — about entering new markets, three-language coverage, running media at CES, and how we work.

• Running media engagement at CES

  How far ahead to plan, booking briefings, embargoes, and what a PR team does on the floor.

• Launching a tech product in the U.S.

  How to enter the U.S. market — and why Canada is the lowest-risk on-ramp.

• Launching a tech product in Italy

  Native Italian-language media relations, run in-house — rare for a North American agency.

• Launching a tech product in France

  French-market coverage via Global One, on top of our in-house French fluency.

• Bilingual PR in Canada

  Do you need English/French PR to launch here, and can a U.S. agency handle it?

• Reaching Quebec & French-Canadian media

  Why Quebec is a separate market and what earning coverage there requires.

• How much does tech PR cost in Canada?

  How engagements are priced, and what moves a budget from $20k to $250k.

• When to hire PR before a launch

  How much lead time a launch needs, and the cost of starting late.