How Much Does Tech PR Cost in Canada?

Pricing is the question everyone wants answered and few agencies answer plainly. Here's how we think about it.

How much does tech PR cost in Canada?

It varies widely with scope, but iPR engagements typically run from around $20,000 for a focused program up to roughly $250,000 for a full national, bilingual launch. The right number depends on the pressure you're under — a single-market push and a coast-to-coast bilingual launch are very different jobs.

Why do big agencies cost so much more?

A lot of large-agency cost is org chart, not outcome — layers of account staff, junior handoffs, and overhead you pay for whether or not they move your coverage. A boutique prices to the outcome instead, with senior people doing the actual work. You can get big-agency reach without the six-figure retainer.

Do you charge a monthly retainer or per project?

Both models exist across the industry. iPR prices to the outcome you need rather than to a fixed org chart, which means engagements can be structured around a launch window, an ongoing program, or a specific share-of-voice goal. The structure follows the work, not the other way around.

What determines where in the range an engagement lands?

The main drivers are scope and languages — whether the program is English-only or bilingual, national or regional, a one-time launch or a sustained presence, and how much retail, channel, and event work is involved. A short bilingual launch and a year-long single-market program can sit at very different points in the range.