Services
What we do depends on the pressure you're under. Three moments bring brands to us — find yours.
“We're entering North America.”
North American market entry
Headquarters set a date and a number, and you have no local infrastructure. Your US agency can't cross the border, and Quebec is a market of its own. Canada is also the lowest-risk way into the U.S. — prove the story here, then scale south. We bring 20+ years of English- and French-Canadian media relationships, run the launch in-house on your deadline, and take you into the U.S. and Europe when you're ready.
- Media & influencer relations, EN and FR Canada
- Canada-to-U.S. entry — prove it here, then scale south
- Native Italian-language entry for Europe, in-house
- Go-to-market and retail/channel via The Ignite Group
“We just raised — now we need to look like a leader.”
Scaling after a raise
Fresh capital doesn't mean the market has heard of you. We build the share of voice that justifies the valuation — to future investors, enterprise buyers, and the talent you're trying to hire — with a three-language, in-house footprint most of your competitors can't match. The window after a raise is short; we move inside it.
- Sustained media relations that compound over quarters
- Thought leadership and executive profile
- Social and content that builds a category narrative
- Awards and events that signal leadership
“Our competitor is everywhere. We're invisible.”
Winning share of voice
Losing the narrative to a rival is more urgent than any wish for “more coverage.” We start with a share-of-voice read — who's getting covered, where, and in which language — then close the gap with earned media across English and French Canada. It's measurable, and it recurs on a predictable calendar of awards and trade events, so we can stay ahead of it.
- Share-of-voice diagnostic vs. named competitors
- Competitive media relations and rapid response
- Trade-event and CES presence
- Ongoing coverage to hold the ground you win
Full capabilities
The building blocks behind every engagement.
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Media & influencer outreach
Leading media and influencers trust iPR. Let us introduce you — we generate millions of quality impressions.
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Multidimensional relationships
With a lifetime of work in the tech and lifestyle media space, iPR is a familiar — and friendly — face.
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Three languages, in-house
English, French, and Italian from one senior team. We cover English and French Canada directly and run native Italian-language programs in-house — no translation vendors, no handoffs.
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Product briefing expertise
Hitting the road and meeting face-to-face builds strong relationships and ensures products and specs are truly understood.
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Connected life
Tech and life intersect at home, at the office, and on the road — where networking meets streaming, and home automation meets appliances.
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Added exposure
Cross-pollinating publicity opportunities across multiple clients wherever possible, through strategic story connections.
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Event management
We propose and manage clever events designed to spark ongoing interest and relationships — not just a flash in the pan.
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Social & content management
iPR develops and produces creative social media content designed to engage target audiences and build profile.
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Go-to-market support
In collaboration with The Ignite Group, custom omni-channel strategies for brand growth and revenue optimization.
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International market access
A partner network spanning Europe, the U.S., and Asia through our Global One Communications affiliation.