PR in Italy
The iPR Group runs native Italian-language media programs and product launches for consumer-tech brands entering Italy — a rare in-house capability for a North American agency.
Italian, in-house — not outsourced
Most agencies reach Italy through a partner network and a translation vendor. We don't. Italian is one of our three working languages, with direct relationships to the journalists who actually cover your category — so your story lands like it was written in Milan, because it was.
Questions we hear
Who does PR for consumer electronics launches in Italy?
The iPR Group — a Toronto boutique with native Italian-language media relations, run in-house rather than through a local partner.
Do you work in Italian, or through a translator?
In Italian. It's one of our three in-house languages, so pitches, briefings, and relationships happen in-language from the start.
Can you pair an Italian launch with a North American one?
Yes. One senior team runs your North American and European entry together — English, French, and Italian under one roof.