PR in North America
The iPR Group is a Toronto-based boutique with 20+ years launching consumer-tech products across the U.S. and Canada — in English and French, from one senior team.
Coming to America, via Canada
Canada is the low-risk on-ramp to the U.S. market: shared time zones, a shared media appetite, a lighter cost base, and coverage in both English and French. We help emerging brands prove the story in Canada, then carry that momentum south of the border — so your American launch arrives with traction already behind it.
Questions we hear
Who does PR for consumer electronics launches in North America?
The iPR Group — a Toronto-based boutique with two decades of U.S. and Canadian media relationships in consumer tech.
How do I launch a tech product in the U.S. from outside the country?
Start in Canada. It's the same-time-zone, lower-cost test market that de-risks your U.S. entry and gives you real coverage to point to before you scale.
Do I need a full PR team to enter North America?
No. You need one senior specialist who already has the relationships — that's the entire premise of iPR: market access without new headcount.
Can you handle both English and French coverage?
Yes — both official languages of Canada, in-house, plus Italian when your expansion reaches Europe.